oktalite

Rewe Zeisehallen

Hamburg, Germany

R

Rewe Surdanovic oHG in the Zeisehallen – shopping & relaxing in retro design surroundings

Shopping in the historic halls of the ships' propeller foundry in Hamburg: a spectacular concept of architecture and lighting combines the memory of the old industrial culture with the idea of a lifestyle supermarket.

Hamburg, Germany

Location

2018

Opening

1400 m²

Area

Shopping, culture and gastronomy over an area of 1300 square  metres at Friedensallee 9. This premium REWE with its transparence and the design elements of art nouveau and fin-de-siècle like the black fences as area separators in the Zeise look brings everyday shopping to a new level. Precise lighting direction  is extremely important in the square building with its dark floor and the shades of black. On the ground floor, the arrangement of the rows of twin-tube luminaires in industrial design - retrofitted by Oktalite with ultra-modern LED equipment - extends into the depths of the supermarket. At the fresh food counters, the best colour rendition counts .

View from the gallery down from the lounge level into the salesroom. The customer calmly enjoys a superb view of the supermarket. The history of the imposing production hall is illustrated by large-format photos. Our graphics spotlight GRADO shows you in the right light with the help of its homogeneous light distribution. LIGHTPANELS provide the ideal basic lighting of the assortment aisles.

The accentuated lighting of the pillars with FANO MINI in cubic design matches the lounge area with the black grand piano. The highlight is our lighting management system LiveLink Premium: assortments and scenes can be individually illuminated and coordinated perfectly as regards brightness and mood between the  event gallery and the sales floor.

Unique combination of museum and supermarket: on the wall the architects from Kinzel Architecture positioned an old ship's propeller and our lighting designers illuminate it in an excellent manner with FANO MINI. With the help of the glass floor and its embedded casting moulds, customers can experience history to walk over. The energy efficient FACIELLA spotlights yield the best appearance. Also adjacent rooms such as the two glazed, walk-in  cold stores were equipped with luminaires from Oktalite and Trilux.

Store concept: www.kinzel-architecture.de, Schermbeck

3 questions to … REWE managing director Sasa Surdanovic

How would you describe the special features of your REWE supermarket?
It is a SUPERmarket of the new generation: with architecture, shop design and lighting design we create a link with the past and at the same time make REWE a charismatic place for outings. It's new because here the topics of shopping, industrial culture and event merge.

For the illumination of the goods, what do you attach most importance to?
We want to present our products in the best possible light. Against the deliberately dark ambiance the lighting concept sets well dosed accents and draws the customers into the area. The fresh food areas and our assortment are meant to attract people just as much as the lounge area. We sell food, but we only show it in a completely surprising light and look.

Have you a favourite area?
The openness in general, the linking of the Zeise history with modern shopping, is simply superb in the hall. With elements such as the old steel girders, the glassboard, the illuminated ship's propeller in the middle of the store or the illuminated glass floor with embedded casting moulds, we have brought a bit of the location's past into Ottensen's present.


Products used

FANO MINI

FANO MINI’s distinguishing feature is its cubic, linear design. The perfect supplement to the successful product family in miniature format with almost closed housing. Flexible in use and particularly suitable for low ceiling heights.

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GRADO

The relaunch perfects the proven GRADO by means of a smaller and lighter design. GRADO is characterized by the precise large-area wall illumination for graphics, displays or visuals and the systematic illumination of assortment-containing aisles and goods, e.g. on back walls. At the same time, the specially developed rectangular reflector provides optimum glare-reduction in addition to the homogenous light distribution with soft edges.

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LIGHTPANEL

Large areas demand efficient and powerful lighting systems. LIGHT PANEL provides the optimum solution and can be equipped with up to 8000 lm. Hence rooms with high ceilings can also be efficiently and homogeneously illuminated. Besides particularly energy-efficient optical lens systems which permit diffferent beam characteristics into the aisle there is a possibility of an opal cover for homegeeous light without visible LED dots.

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AGIRA

It is a small structure with maximum flexibility. That characterises AGIRA since the spotlight can be swivelled round one axis and additionally can be rotated through 355 degrees and hence combined the advantages of a gimbal-mounted luminaire with those of a classic recessed spotlight. In that way the light purposefully reaches the goods and sets accents there.

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Contact

Address

Oktalite Lichttechnik GmbH
Mathias-Brüggen-Straße 73
50829 Cologne
Germany

Hotline

+49 221 59767-0