YOU CAN FIND NOTES ON DATA PROTECTION HERE
1. Subject of data protection declaration
We are pleased about your interest in our Internet presence and offers on our websites. The protection of your personal data (hereafter referred to as "data") is highly important for us. As a consequence, we wish to inform you in detail about which data is collected when you visit our website and use offers provided there, and how this data is then processed and used by us, as well as which accompanying technical and organisational protection measures are implemented.
2. Responsible body/service provider
Within the terms of the German Data Protection Act (BDSG) the organisation with responsibility and at the same time a service provider within the meaning of the German Telemedia Act (TMG) is Oktalite Lichttechnik GmbH, Mathias-Brüggen-Str. 73, D-50829 Köln, Tel.: +49 221 59 767 0, fax: +49 221 59 767 40, e-mail: email@example.com, see also the legal notice. Please address questions or comments concerning this data protection declaration or general questions concerning data protection to the following email address: firstname.lastname@example.org.
3. Collection and use of your data
The extent and type of collection and use of your data is determined by whether you visit our website to only access information or whether you use services offered by us:
3.1 Informational use
It is fundamentally not required that you specify personal data for the informational use of our website.
In such cases we only collect and use your data automatically forwarded to us by your internet browser, such as:
- date and time of the visit to our website
- browser used
- browser settings
- operating system used
- internet page previously visited by you
- transferred data quantity and access status (transfer file, file not found etc.)
- your IP address.
With informational visits we only collect and use this data in a non-personalised form. This is implemented to enable the use of internet pages called by you, for statistical purposes and for improving our website. If saving data in addition to the duration of your visit is required, no personal evaluation for this time period is carried out either.
3.2 Use of offers
If you wish to use offers offered on our website, e.g. (1.) ordering catalogues, brochures and customer magazines, (2.) ordering a newsletter, or (3.) registering Oktalite products and extending product guarantees or forwarding complaints, it is then necessary for you to specify further data. This concerns data specifically required for processing purposes, e.g. (1.) your postal address for sending a catalogue, brochure or customer magazine via post, (2.) your e-mail address for sending a newsletter, or (3.) your name and email address for registering Oktalite products, expanding product guarantees or registering complaints. You may voluntarily provide further specifications; these are designated by us appropriately.
Collecting and use of your data is implemented for the purpose of supplying the service requested by you, e.g. (1.) processing orders for catalogues, brochures and customer magazines, (2.) sending newsletters requested by you, or (3.) registering your Oktalite product, expanding the product guarantee, or processing complaints.
For these purposes, your data is forwarded by us to a supporting service provider that we have of course selected with care. This may concern technical service providers or service providers providing dispatch support.
Forwarding your data to third parties only takes place if we are obliged to do this by law.
For you to register with our email newsletter service, we require at least your email address to which the newsletter should be sent in addition to your data protection approval. Any other specifications are voluntary and are used to contact you personally, to design newsletter content in a personal style, and for clarifying any queries concerning the email address.
For newsletter dispatch we use the so-called double opt-in process, meaning we will only send the newsletter to you if you have previously confirmed your registration via a confirmation email containing a link for this purpose. In this way we wish to ensure that only you are able to register for the newsletter as the owner of the specified email address. Your confirmation for this purpose must be carried out within 5 working days after receipt of the confirmation email, as otherwise your newsletter registration is automatically deleted from our database.
You can cancel any newsletters subscribed to at any time. For this purpose you can either send us an informal email to email@example.com or carry out cancellation via a link at the end of the newsletter.
You have expressly provided us with the consent and we have saved your consent to a protocol. In accordance with the German Telemedia Act, we are obligated to provide content at all times via consent.
We use cookie technology for our website. Cookies are small text files sent from our web server to your browser during your visit to our internet pages, and stored by your computer for later use.
At the end of the browser session, most of the cookies used by us are deleted by your computer (session cookies or temporary cookies). The purpose of these cookies is to continue to identify your computer during a visit to our website when changing from one of our websites to another of our websites, and to determine the end of your visit. Other cookies remain on your computer and enable us or our partner companies to identify your browser with the next visit (persistent cookies).
You can determine yourself whether cookies are set and called with appropriate settings in your browser. You can for example completely deactivate the saving of cookies in your browser, limit this to specific web pages or configure your browser so that it automatically informs you as soon as a cookie should be set and request your confirmation. It is however necessary to permit the above-specified cookies to enable complete functionality of our website due to technical reasons.
In this regard, the collection and saving of personal data in cookies is not implemented by us. We also use no technology that connects information collected by cookies to user data.
6. Use of Google Analytics
This website uses Google Analytics, a web analysis service from Google Inc. ("Google"), 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States ("Google").
Google Analytics uses so-called cookies, text files saved to your computer, enabling analysis of use of the website by you. Information generated by the cookie concerning your website use are usually transmitted to a Google server in the USA and saved there. With activation of IP anonymisation on this website, your IP address is previously abbreviated by Google within European Union member states and in other contracting countries within the European Economic Area. The complete IP addresses is only transmitted in exceptional cases to a Google server in the USA and abbreviated there. On behalf of the operator of this website, Google uses this information to evaluate your use of the website, to generate reports about website activities and to supply services to the website operator concerning website use and Internet use. The IP address communicated by Google Analytics from your browser is not brought together with other data from Google. You can prevent the saving of cookies by an appropriate setting in your browser software; we draw attention to the fact however that not all functions of this website can be used in their entirety in such cases. In addition, you can also prevent the generation of data by Google via the cookie concerning website use (including your IP address), as well as the processing of this data by Google, by downloading and installing the browser plug-in via the following link: http://tools.google.com/dlpage/gaoptout?hl=de.
We wish to draw your attention to the fact that IP addresses are always processed in abbreviated form on this website in order to exclude direct references to persons, as we use Google Analytics with the "_anonymizeIp()" extension.
Utilisation of the advertising functions of Google Analytics
In addition to the standard configuration of Google Analytics, functions of Google Analytics are being utilised on this website that support interest-related advertising and advertising based on the surfing behaviour of users. For this, Google Analytics utilises a third party cookie from DoubleClick in order to analyse data regarding the surfing behaviour of users on different websites. With the help of this data, statistical statements regarding demographic data and areas of interest of website users can be made.
We would like to expressly point out to you that we cannot look at any data regarding individual users and that the statistical data that we utilise cannot be traced back to any specific users.
Some of our website visitors will – after their visit – get our web advertisements displayed at other websites. This form of ad placement is referred to as remarketing or retargeting. If you would like to object to the placement of these ads, we recommend you utilise one of the options listed above for disabling of website tracking by website users. Additionally, Google provides you with the option to control cookies for advertisement preferences yourself: http://www.google.de/intl/de/policies/technologies/ads/.
This website utilizes Hotjar, an analysis software of Hotjar Ltd. (“Hotjar”) (http://www.hotjar.com, 3 Lyons Range, 20 Bisazza Street, Sliema SLM 1640, Malta, Europe). With Hotjar, it is possible to measure and analyse usage behaviour (clicks, mouse movements, scrolling heights, etc.) on our website. The information, which is generated via the “tracking code” and “cookie” by your visit to our website is transmitted to and stored on the Hotjar Server in Ireland. The tracking code collects the following information:
- The IP address of your device (collected and stored in an anonymized format)
- Your email address including your first and last name, if you have made them available to us via our website
- Screen size of your device
- Type of device and browser information
- Geographic location (only the country)
- The preferred language to display our website
- User interactions
- Mouse events (movement, position and clicks)
- Keyboard input
The following data is created automatically by our servers when Hotjar is being used:
- Referring domain
- Visited pages
- Geographic location (only the country)
- The preferred language to display our website
- Date and time at which the website was accessed
Hotjar will utilise this information to analyse your usage of our website, to generate usage reports as well as other services that relate to the utilisation of the website and to Internet analysis of the website. For providing this service, Hotjar also utilises the services of third party companies such as Google Analytics and Optimizely. These third party companies may store information that your browser is sending in the context of website visits such as cookies or IP inquiries. For more detailed information as to how Google Analytics and Optimizely store and use data, please see their respective data protection policies.
If you continue to use this website, you agree to the aforementioned processing of said data by Hotjar and its third party providers in the context of their data protection policies. The cookies that Hotjar uses have different “life expectancies”; some remain valid for up to 365 days while some others remain valid only for the duration of the current visit.
You can prevent the capturing of the data by Hotjar by clicking on the following link and then following the instructions posted there: https://www.hotjar.com/opt-out.
We are utilising the Pardot Marketing Automation System ("Pardot MAS") of Pardot LLC, 950 E. Paces Ferry Rd., Suite 3300, Atlanta, GA 30326, USA ("Pardot") on our web pages. Pardot is a specialised software for capturing and analysing the utilisation of a website by website visitors. To the extent that Pardot LLC is processing personally identifiable information, the processing is performed exclusively on our orders and based on our directions. We have ensured adherence to the EU Data Protection Directive by Pardot LLC via an individual agreement with Pardot LLC.
Upon visiting our website, Pardot MAS captures your click path and creates therefrom an individual utilisation profile using a pseudonym. Cookies that allow for a re-identification of your browser are being utilised for this purpose. By confirming the so-called cookie acceptance banner upon your initial utilisation of the website or by consenting to the utilisation of cookies via your continued use of our website, you also agree to the utilisation of cookies of Pardot.
9. Rights of withdrawal and refusal
We advise you that you can revoke any data protection law consent at any time, with future effect.
You can also revoke any generation of use profiles by us as part of this data protection declaration for advertising and market research purposes and for optimising the design of our websites, at any time.
Please send an informal e-mail for this purpose to: firstname.lastname@example.org.
10. Social Media plug-ins
We currently do not use social media plug-ins. Our internet presence only contains links to our web pages on various social media platforms.
11. Data security
We also implement technical and organisational security measures for the protection of any personal data collected, especially protection against random or intentional manipulation, loss, destruction, or against access by unauthorised parties. Our security measures are continuously improved in accordance with technical progress.
End of data protection declaration.
Oktalite Lichttechnik GmbH
+49 221 59767-0