oktalite

REWE Markt

Munich, Germany

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The store as a stage: superlative scene setting

The REWE supermarket in the shopping arcade "Fünf Höfe" (Five Courtyards) in Munich was awarded the title "Store of the Year 2017" by the German Retail Association (HDE).

Munich, Germany

Location

2015

Opening

1200 m²

Area

The REWE branch in Theatinerstraße is situated in the shopping arcade of the exclusive office, business and residential quarter "Fünf Höfe" (Five Courtyards) For the jury of the German Retail Association (HDE) the extraordinary experience value of this supermarket played a decisive role. And hence also the special lighting concept.

"Together with Oktalite we were able to implement a "theatrical lighting concept. We emphasize the products like jewels in the window display."

Thomas Bernd, REWE construction manager

The premium alignment of the supermarket is shown by the spectacular services and eyecatchers of its worlds of enjoyment and by the courage of unusual design and special productions for the furnishing: the customers are pleased about refrigerated lockers, sensor-controlled glass doors in front of fresh food and beverages or a mobile-phone charging station. 

"We achieved the goal of creating a shopping experience that remains in the customer's memory and has him/her gladly come back again"

Husein Dugonjic, Supermarket Manager

Depending on the counter and the assortment, a two-row luminaire formation was used: the front illumination consisting of Flood reflectors creates the stage, the second row with Spot reflectors places the accents on certain products as stars. The store as a stage: the future belongs to such scene setting.

In the excellent REWE store in Munich, for example, playful  details such as XXL photos alongside the escalator or a wall-mounted fountain in the floral department - elements which with appropriate spotlights, light panels and LED stripes are consistently staged with lighting techniques like elements of a theatre backdrop. The store as a stage: the future belongs to such scene setting.


Products used

LIGHTPANEL

Large areas demand efficient and powerful lighting systems. LIGHT PANEL provides the optimum solution and can be equipped with up to 8000 lm. Hence rooms with high ceilings can also be efficiently and homogeneously illuminated. Besides particularly energy-efficient optical lens systems which permit diffferent beam characteristics into the aisle there is a possibility of an opal cover for homegeeous light without visible LED dots.

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TARO

TARO offers great flexibility: the freely movable luminaire head swivels by up to 80° while realising an exceptionally effective light incidence. Thanks to its compact installation depth, this spotlight requires little space for ceiling installation. It thus combines the advantages of a recessed solution with the features of a surface-mounted directional spot.

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STRATUS 155 VS

Tiny and compact - STRATUS VS 155 can be used for all retail lighting tasks. Its small installation diameter means that STRATUS VS 155 can be integrated discretely in the ceiling layout.

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LORETO

LORETO combines performance with large-area, visible light and in that way is ideally qualified for representative areas such as malls or entrance areas. Three different diameters, two different light colours and three pendant lengths leave a lot of leeway for supporting the architecture. At the same time, LORETO is, with its up to 10,000 lm a real power package.

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More references

Migros

Thoiry, France

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REWE Center

Hamburg, Germany

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REWE 2020

Weil am Rhein, Germany

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REWE To Go

Münster, Germany

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Contact

Address

Oktalite Lichttechnik GmbH
Mathias-Brüggen-Straße 73
50829 Cologne
Germany

Hotline

+49 221 59767-0