oktalite

REWE 2020

Weil am Rhein, Germany

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The fresh food journey: shopping in the future will be a journey of discovery

The branch in Weil am Rhein is one of four new branches in which the food group is currently testing its supermarket concept for shopping in the future under the motto “My REWE”.

Weil am Rhein, Germany

Location

2017

Opening

2000 m²

Area

REWE 2020 presents itself as completely new over an area of about 2000 square metres and shows itself to its customers as a market square in the neighbourhood – aesthetic, clear and open. The focus of the realms of goods and themes is on freshness, convenience and regional products. The design and lighting concept developed in proven cooperation of the shop fitting specialists Schweitzer Project and Interstore with Oktalite.

The luminaires were consistently adapted to the corporate identity of “Mein REWE” in their material mix of wood, steel, glass and white painted tiles: white recessed directional spotlights of the product families CARDAN SOLO and QUIRA PLUS over the fresh food counters, black in the wooden ceiling of the wine department.

Lively lighting landscape through MIDO aisle area spotlights. In the aisles containing the assortment, individual luminaires with a design-shaping heat sink provide excitement – the alternative to the linear lighting strip. On the area with its high room height, power tracks with surface-mounted spotlights form a separate level: the open and transparent overall appearance of the supermarket is supported and it obtains an additional lighting-architectural accent. The lighting strengthens the new visual merchandising concept of the trading company and accompanies its customers on their freshness tour through the shopping paradise.


Products used

B.LEE

The spotlight that sets new standards: B.LEE is not only flexible, but also extremely powerful and versatile. Whether restrained or front and centre: optimum cooling management defines the design, and the optional decorative rings, make B.LEE a special eyecatcher.

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GRADO

The relaunch perfects the proven GRADO by means of a smaller and lighter design. GRADO is characterized by the precise large-area wall illumination for graphics, displays or visuals and the systematic illumination of assortment-containing aisles and goods, e.g. on back walls. At the same time, the specially developed rectangular reflector provides optimum glare-reduction in addition to the homogenous light distribution with soft edges.

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MIDO

Value for the supermarket – with MIDO the goods in the assortment-containing aisle is given optimum emphasis. The indirect light directing of the reflectors made of Miro Silver® makes a lighting landscape arise that guarantees a relaxed shopping experience. At the same time, MIDO is a power package with a high-performance LED module for an excellent energy balance.

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QUIRA PLUS

Lighting modernisation made easy with QUIRA PLUS: three ceiling opening dimensions – one spotlight! At the same time lighting comfort and level of performance for the recessed spotlight are to be taken for granted. QUIRA PLUS can be swivelled in to accentuate the merchandise in the sales room and at the same time it remains flush with the ceiling. And swivelled out, QUIRA PLUS reaches every high-level decoration with pinpoint accuracy.

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More references

Contact

Address

Oktalite Lichttechnik GmbH
Mathias-Brüggen-Straße 73
50829 Cologne
Germany

Hotline

+49 221 59767-0