oktalite

Under Armour

Pretoria, South Africa

Pretoria, South Africa

Location

2016

Opening

200 m²

Area

U

Performance is everything:
best look for sports clothing

The US company “Under Armour” is a world leader in body-hugging and temperature regulating functional clothing for sports and leisure. The brand advertises with, among other things, the power and innovative force of its materials such as charged cotton®, a fabric blend of water-repellent and hygroscopic cotton fibres which makes extremely light and fast-drying products like jackets, shirts or shoes possible. For the new “Under Armour” branch in Pretoria, South Africa, it was necessary to present the advantages of these products in the best light. With its partner “Euroconcepts” on the spot, Oktalite installed a new LED lighting concept over an area of 200 square metres.

 

Here the surface-mounted directional spotlight LOBU with the white light colour “Best Colour” was used throughout. Its advantages: the best colour rendition and excellent light distribution in every tilted position ensure the ideal illumination of the brightly coloured goods and a clear accentuation of important product details of the cult label.LOBU’s cool, white design adapts ideally to the furnishing of the new store geared to functionality and performance. Photos: Euroconcepts

 


Products used

LOBU

LOBU brings reduced luminaire design in a small structural shape with powerful lighting characteristics onto the sales floor. The best possible light distribution in every tilted position systematically sets the scene for the goods. Colour combination possibilities for the housing and the reflector ring provide design freedom for more individuality.

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More references

Contact

Address

Oktalite Lichttechnik GmbH
Mathias-Brüggen-Straße 73
50829 Cologne
Germany

Hotline

+49 221 59767-0