Seduction in black and white
Clear lighting and store concept puts lingerie in the limelight
Clear the stage for the facelift of the Etam lingerie store in Rouen. The branch in the Docks 76 shopping centre is celebrating its 10th anniversary this year. With the high-quality design concept in black and white. they are well equipped for the future. Customers are welcomed by a black marble parquet floor with white inlays. Inside there is a transition to a warm wood shade and black and white marble rods set accents. Our lighting concept strikingly complements the black and white theme: the white ceiling made of plasterboard was fitted with B.VEO TRACK pointed black spotlights on the power track. The conductor rails, sometimes arranged as squares, are just as much a design feature as the addition of SISTEMA COMPACT white recessed spotlights to the lighting. Lingerie, accessories and swimwear from ETAM play the main role and are strongly accentuated, while the aisle areas are kept somewhat darker. The stage character is also reflected in the shop window lighting using B.VEO TRACK: the mix of horizontal busbars in the suspended black channel and wall-mounted vertical busbars makes the attractive lingerie the star for you.
Oktalite Lichttechnik GmbH
+49 221 59767-0