Brax Store

Westerland, Sylt, Germany


Ready for the island

Attractive everyday wear in any breeze

High-quality, feel-good apparel has been presented by Karl Max Hellner in the Hauptstadt-Store on the island of Sylt since April 2018. Hellner’s BRAX store brings the traditional label from Herford over an area of 163 square metres onto the iconic island in the North Sea. Fresh, natural colours and clean lines characterize the extensive range of the former trouser specialist BRAX as well as the POS concept as a mirror of this “feel good” brand. Oktalite’s masterful LED lighting for premium casual fashion relies, with the help of QUIRA PLUS, on understatement and elegance. A luminaire with excellent colour rendition thanks to BEST COLOUR for everything: the scene is easily set for goods and details by the swivel-out all-rounder.

Sylt, Germany




163 m²


Products used


QUIRA - the recessed spotlight with impressive features: powerful and extremely flexible, yet small and handy. QUIRA can be swivelled to accentuate merchandise while remaining flush with the ceiling. And when extended, QUIRA precisely illuminates all high-level decoration. Optionally fitted with the ACTIVE LED module. This makes the precise adjustment of the light possible as regards intensity and colour temperature.

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Oktalite Lichttechnik GmbH
Mathias-Brüggen-Straße 73
50829 Cologne


+49 221 59767-0

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„Special Mention“ in the categories „Excellent Brands - Corporate Brand of the Year“ and Excellent Brands - Building & Elements“