Straight-lined, fresh: fashion clearly accentuated
The international fashion label GANT stands for the preppy style of American sportswear for men and women. Understatement all along the line. Oktalite emphasizes the authenticity of the fashion specialist.
Straightforward good fashion for him and her – GANT is successful worldwide in more than 70 markets. Now the Swedish brand, today belonging to the Swiss retail group Maus Frères, enriches Stuttgart’s city centre with its competent appearance and classic range.
“GANT and Oktalite are already cooperating internationally. Together with further customers in Eduard-Breuniger-Straße such as HALLHUBER we are, in addition, familiar with the requirements of this particular shopping area.”
Thomas Müller, Oktalite’s Export Manager
For the spotlight concept to set the scene for the range over two floors and for the shop front there were three problems to be solved: high contrasts, authentic colour rendition for all products plus energy efficiency of the lighting system overall.
Lots of light-coloured wood, glass and anthracite-coloured elements determine the appearance of the new city branch in the elegant Dorotheen-Viertel (Dorothea quarter). The lighting concept for this location was implemented by Oktalite in close coordination with the company, taking its philosophy into account.
For the spotlight concept to set the scene for the range over two floors and for the shop front there were three problems to be solved: high contrasts, authentic colour rendition for all products plus energy efficiency of the lighting system overall.The Oktalite lighting designers’ choice fell on the flexible and high-performance surface-mounted directional spotlight TARO. Equipped with the LED module Efficient Colour, the luminaire expresses textures and materials with absolute colour fidelity. Thanks to the linear arrangement of the cleanly designed spotlights in bi-colour, the uncluttered ceiling pattern in the design of the GANT store is also convincing. Photographer: Christoph Meinschäfer
Oktalite Lichttechnik GmbH
+49 221 59767-0