Adidas Originals Concept Store

Athens, Greece


Customer Experience at all levels

The new Adidas Flagship Store in Athens is convincing due to its architectural and lighting equipment combination of tradition and the ultramodern. The sports realm breathes history and enriches the customer experience.

Athens, Greece




460 m²


Radiantly beautiful: the elaborately renovated building in the prime city centre location is an eye-catcher and a customer magnet. The Adidas Originals Concept Store is also a further milestone in the visual marketing of the premium brand, quotes history inside and outside and draws an imaginary line from today into a glorious past of the country in which sports as a competition were invented.

“In order not to damage the ceiling fresco under a preservation order on the first floor, we placed the power tracks on wall-mounted steel racks – a delicate challenge.”

Daniel Riedel, Key Account Manager Oktalite

The Adidas logo on the wall made of old stone shows the premium brand’s claim to be the top brand between yesterday and today. In a perfect way the play of light and shadows on the grey walls as well as the design of the banister skilfully take up the brand’s stripe theme. We complete it - the open way upstairs between walls made of concrete and quarry stone is harmonised by ACURO from Trilux. Employees’ rooms and the sanitary area are illuminated by SIELLA und AMATRIS; in the warehouse, the strip lighting system C-LINE proves to do its job successfully.

The customer journey begins in the classic manner in the urban look, presents casual wear and accessories and leads via the connecting wing with lift and staircase into the upper floor into the 4.60 metre-high Olympus for sports fashion. The stylish ceiling system equipped with the cubic track lights FANO MINI in jet black ensures the best ambient lighting.

Please take a seat: the sofa with the Adidas pattern invites you to take in and enjoy the unusual scene setting consisting of a shoe wall with blue, indirect lighting and harmoniously illuminated stucco ceiling. At the starting point in the sales room: FANO MINI and QUIRA PLUS. The shoe wall with light colour 840 and 4000 lumens produces the athletic/dynamic look of the sports shoes, Efficient Colour ensures good colour rendition for the clothing in the store.

Products used


Glare-free, harmonious light in bathrooms is a real challenge due to reflective surfaces. The new TRILUX Acuro wall-mounted mirror luminaire meets this demand for light quality with ease and also features both reliable protection against splashwater and an attractive design. Equipped with LED technology, the luminaires also benefit from a long service life and almost no maintenance.

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Whether in industry or shop & retail – C-Line LED, with its 1,720 mm modules, is a cost-efficient alternative in the trunking sector and offers a wide range of versions – ideal for upgrading to LED.

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The Siella LED with UGR19 has been specifically developed for illuminating computer screen workstations in accordance with current standards. This makes it possible to implement lighting concepts for highly different office areas with UGR 22 or UGR19 with just one product range. This not only simplifies planning and enables economic implementation but also creates a uniform ceiling appearance.

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Oktalite Lichttechnik GmbH
Mathias-Brüggen-Straße 73
50829 Cologne


+49 221 59767-0

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„Special Mention“ in the categories „Excellent Brands - Corporate Brand of the Year“ and Excellent Brands - Building & Elements“