Automag GmbH

Munich, Germany


MINI Showroom:
Maximum lighting quality, maximum design

Automag GmbH has been a BMW authorised dealer since 1928 – and hence it was BMW’s very first authorised car dealer.

Munich, Germany




400 m²


With the new MINI Showroom, using a worldwide unique design and lighting concept, the Munich car dealership is once again leading the field. The future of car sales is shown in the new MINI branch in Munich-Trudering: over an area of 400 square metres, the Automag team presents the latest MINIs in a surprisingly different look.

„The human being has always taken centre stage in the automotive sector. That is also key for us as partners supplying lighting.“

Christian Schmid, Key Account Manager Oktalite

Besides the display of cars, the areas of advice and contracting have become the focus of design and lighting technology.

In the display, somewhat cooler lighting for the MINIs and their special paintwork was chosen. The LED modules are provided with a particularly good colour rendering index CRI 95 so that they achieve excellent and authentic rendition of the paintwork on the vehicles and the interior equipment.

Hence luminaires and the retail concept complement each other in an ideal way in the ultramodern new building. Consistently used are LED spotlights of the latest generation from the versatile and high-performance CANILO product family. Individually tailored to the specific zones, at the same time small, powerful and with outstanding beam characteristics.

Products used


CANILO is characterised by classic, elegant design and provides a special element for supporting the customer’s CI: the lateral bracket can be adapted colour-wise to customise it. The set-back reflector with integrated anti-glare ring provides a high degree of visual comfort. At the same time the surface-mounted spotlight stands for high performance and efficiency.

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CANILO Plus is the power package of the Canilo luminaire family. With up to 7,000 lumens it can be used wherever a high output is required – in rooms with high ceilings, for example, or where marked accents and a dramatic interplay of light and shadows are required.

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Oktalite Lichttechnik GmbH
Mathias-Brüggen-Straße 73
50829 Cologne


+49 221 59767-0

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„Special Mention“ in the categories „Excellent Brands - Corporate Brand of the Year“ and Excellent Brands - Building & Elements“