Auto Steiner

Zurich, Switzerland


Customised Lighting Control for Luxury Cars

How light optimises the presentation of exclusive vehicles for every customer and occasion is shown by Oktalite and TRILUX with their intelligent LED lighting concept for the showrooms of Auto Steiner Zürich AG. The Swiss family-owned company is considered a top address for high-quality new and used vehicles.

Zurich, Switzerland




245 m²


“The overall impression of the vehicle that is essentially determined by the paintwork can be systematically improved with the help of our LED unit. That is active and emotional sales promotion.”

Oliver Steiner, Managing Director

In the car dealership’s photographic area, the E-LINE LED provides homogeneous and glare-free light for optimum photos. This unit becomes controllable by means of “LiveLink”. Dimmability and different wall lighting promote the web presence of the products from Auto Steiner. Customised lighting control in the automotive area: a central element of successful vehicle presentation and sales strategy.

Colour temperature and illuminance can be adjusted with the LED luminaires BELVISO ACTIVE from the TRILUX portfolio for every vehicle in the exhibition. Additional accents are set by the flexible LED recessed spotlights STRATUS VS 155 with their adjustable angle of inclination.

Products used


With E-LINE NEXT LED, sustainable lighting in the retail trade becomes child’s play: the new generation of our proven strip lighting systems is HCL capable and provides complete solutions. Whether assortment aisle, check-out area or gondola head – E-LINE NEXT LED redefines, thanks to its modular equipment system with special optical systems and spotlights and a colour rendering index of CRI > 90, flexibility, light quality and modernization.

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Oktalite Lichttechnik GmbH
Mathias-Brüggen-Straße 73
50829 Cologne


+49 221 59767-0

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„Special Mention“ in the categories „Excellent Brands - Corporate Brand of the Year“ and Excellent Brands - Building & Elements“