13. febbraio 2019 | Progetti
Stores of the Year 2019: Lengermann & Trieschmann
A well-earned acknowledgement: the impressive megastore for fashion and sports in Osnabrück is riding a wave of success thanks to its uniquely high experience factor concept. The surfing island visible from all floors at the heart of the store demonstrates what potential sports worlds contribute to scene setting at the POS. Customers in Germany rarely have so much movement and action provided. If the place where I make purchases is the place where I experience extraordinary things at close quarters – I am attracted to it again and again. Game, set and match for Lengermann & Trieschmann against online trade.