oktalite

Reebok

London, Great Britain

London, United Kingdom

Location

2013

Opening

200 m²

Area

R

REEBOK London

Brand-name manufacturer Adidas has opened a new Reebok store in the heart of London's popular Covent Garden shopping district. There, fitness enthusiasts can obtain individual advice and assistance on sporting goods and training programmes in 200 square meters of retail space. The Oktalite lighting concept for the store was every bit as customised as the advice customers receive. At the customer's request, suspended luminaires were specially adapted so as to hang closely together, forming a very special eye-catcher.

 

The TARO surface-mounted spotlight provides high-accent merchandise illumination and optimum colour rendering of the merchandise. The result: 25 percent energy savings andshop lighting that not only convincingly conveys the identity of the Reebok brand, but actively stimulates buying. Photos: Reebok

 


Products used

TARO

TARO is especially eye-catching as a suspended luminaire. Its translucent acrylic ring creates a greater effect at a distance, and the glare rings that limit looking into the luminaire enable its appearance to be customised to a greater extent. The conical sleeve for the textile-clad power lead completes the high fabrication quality of this luminaire.

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More references

Contact

Address

Oktalite Lichttechnik GmbH
Mathias-Brüggen-Straße 73
50829 Cologne
Germany

Hotline

+49 221 59767-0