London, United Kingdom
Brand-name manufacturer Adidas has opened a new Reebok store in the heart of London's popular Covent Garden shopping district. There, fitness enthusiasts can obtain individual advice and assistance on sporting goods and training programmes in 200 square meters of retail space. The Oktalite lighting concept for the store was every bit as customised as the advice customers receive. At the customer's request, suspended luminaires were specially adapted so as to hang closely together, forming a very special eye-catcher.
The TARO surface-mounted spotlight provides high-accent merchandise illumination and optimum colour rendering of the merchandise. The result: 25 percent energy savings andshop lighting that not only convincingly conveys the identity of the Reebok brand, but actively stimulates buying. Photos: Reebok
Oktalite Lichttechnik GmbH
+49 221 59767-0