oktalite

Adidas Originals Concept Store

Athens, Greece

A

Customer Experience at all levels

The new Adidas Flagship Store in Athens is convincing due to its architectural and lighting equipment combination of tradition and the ultramodern. The sports realm breathes history and enriches the customer experience.

Athens, Greece

Location

2017

Opening

460 m²

Area

Radiantly beautiful: the elaborately renovated building in the prime city centre location is an eye-catcher and a customer magnet. The Adidas Originals Concept Store is also a further milestone in the visual marketing of the premium brand, quotes history inside and outside and draws an imaginary line from today into a glorious past of the country in which sports as a competition were invented.

“In order not to damage the ceiling fresco under a preservation order on the first floor, we placed the power tracks on wall-mounted steel racks – a delicate challenge.”

Daniel Riedel, Key Account Manager Oktalite

The Adidas logo on the wall made of old stone shows the premium brand’s claim to be the top brand between yesterday and today. In a perfect way the play of light and shadows on the grey walls as well as the design of the banister skilfully take up the brand’s stripe theme. We complete it - the open way upstairs between walls made of concrete and quarry stone is harmonised by ACURO from Trilux. Employees’ rooms and the sanitary area are illuminated by SIELLA und AMATRIS; in the warehouse, the strip lighting system C-LINE proves to do its job successfully.

The customer journey begins in the classic manner in the urban look, presents casual wear and accessories and leads via the connecting wing with lift and staircase into the upper floor into the 4.60 metre-high Olympus for sports fashion. The stylish ceiling system equipped with the cubic surface-mounted directional spotlights FANO MINI in jet black ensures the best ambient lighting.

Please take a seat: the sofa with the Adidas pattern invites you to take in and enjoy the unusual scene setting consisting of a shoe wall with blue, indirect lighting and harmoniously illuminated stucco ceiling. At the starting point in the sales room: FANO MINI and QUIRA PLUS. The shoe wall with light colour 840 and 4000 lumens produces the athletic/dynamic look of the sports shoes, Efficient Colour ensures good colour rendition for the clothing in the store.


Products used

FANO MINI

FANO MINI’s distinguishing feature is its cubic, linear design. The perfect supplement to the successful product family in miniature format with almost closed housing. Flexible in use and particularly suitable for low ceiling heights.

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QUIRA PLUS

Lighting modernisation made easy with QUIRA PLUS: three ceiling opening dimensions – one spotlight! At the same time lighting comfort and level of performance for the recessed spotlight are to be taken for granted. QUIRA PLUS can be swivelled in to accentuate the merchandise in the sales room and at the same time it remains flush with the ceiling. And swivelled out, QUIRA PLUS reaches every high-level decoration with pinpoint accuracy.

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C-LINE

Lighting systems with longer modules are becoming increasingly popular. No wonder since they save installation times and money as correspondingly fewer strip lighting modules are required. C-LINE is, with a module length of 1720 mm, our answer to this trend. The cost-saving variant to the classic strip light is convincing due to its abundance of variants and fast mounting for industry and the retail trade.

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More references

Contact

Address

Oktalite Lichttechnik GmbH
Mathias-Brüggen-Straße 73
50829 Cologne
Germany

Hotline

+49 221 59767-0